On TRANSMEDIA and Transformative Media Organizing: An Interview with MIT’s Sasha Costanza-Chock (Part Two)

You structure the book around the concept of “transmedia organizing.” How are you defining this term? How does it relate to the forms of transmedia storytelling, entertainment, and branding that have surfaced in recent years?


To be honest, over the past year the framing I use has shifted from “transmedia organizing” to “transformative media organizing,” largely because of my involvement in the research, skill-share, and design

process of the Transformative Media Organizing project. Our definition of transformative media organizing is as follows:


“Transformative media organizing is a liberatory approach to integrating media, communications, and cultural work into movement building. It lies at the place where media justice and transformative organizing overlap. Transformative media organizers begin with an intersectional analysis of linked systems of race, class, gender, sexuality, ability, and other axes of identity.


We seek to do media work that develops the critical consciousness and leadership of those who take part in the media-making process; create media in ways that are deeply accountable to the movement base; invite our communities to participate in media production; create media strategically across platforms, and root our work in community action.” – 

Sourced through Scoop.it from: henryjenkins.org

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